As we emerge into the “next normal” in senior care, one thing is certain. What got us this far will not get us where we need to go. COVID-19 has had a dramatic impact on our sector. Heightened news media attention took a toll on many communities’ reputations in their markets. And the nation’s current staffing crisis is hitting senior care disproportionately hard.
Now, more than ever, it’s important for a senior care organization to clearly represent its brand—internally and externally. Successful providers are learning to hone their identity, articulate it effectively, then walk the talk. When done well, living your brand brings better outcomes in recruiting and retaining the right staff – as well as managing public perception outside of your walls.
Join operations and marketing strategists Lisa Thomson and CC Andrews for practical tips on how to own your brand, express it, and align practices and processes with those values to meaningfully differentiate your organization from the rest.