Rising Above the Rest: Using Your Brand to Impact Recruitment, Retention, and Reputation

DATE: Thursday, January 20, 2022
Noon – 1 p.m. CST


As we emerge into the “next normal” in senior care, one thing is certain. What got us this far will not get us where we need to go. COVID-19 has had a dramatic impact on our sector. Heightened news media attention took a toll on many communities’ reputations in their markets. And the nation’s current staffing crisis is hitting senior care disproportionately hard.

Now, more than ever, it’s important for a senior care organization to clearly represent its brand—internally and externally. Successful providers are learning to hone their identity, articulate it effectively, then walk the talk. When done well, living your brand brings better outcomes in recruiting and retaining the right staff – as well as managing public perception outside of your walls.

Join operations and marketing strategists Lisa Thomson and CC Andrews for practical tips on how to own your brand, express it, and align practices and processes with those values to meaningfully differentiate your organization from the rest.

Join this webinar to:

  • Learn to describe your brand promise to internal and external stakeholders in terms they understand

  • Discover how to align practices and processes with your organization’s brand

  • Identify ways being true to your brand will attract and keep the right staff

CC is the driving force behind Quantum Age, a consultancy serving organizations in senior care and aging services. She is among the top strategists in the field, specializing in strategic planning, positioning and branding, and leadership development for the long-term/post-acute care and aging services sectors. CC serves on advisory groups for several organizations, including the Society for the Advancement of Gerontological Environments (SAGE) and Environments for Aging, and is Vice Chair of the Advancing Excellence in Long Term Care Collaborative (AELTCC).

She holds a Master’s degree in the Management of Aging Services from the UMBC School of Aging and a Bachelor’s degree in Communication and Economics from Oberlin College.

Lisa provides insight to Pathway Health while working closely with industry leaders, providers, and professional associations on leadership strategies and identifying health care initiatives, regulatory changes and challenges affecting the post-acute care market.  Throughout her career, she has been committed to supporting post-acute care operators by providing leadership, direction, and targeted operational strategies to enhance performance outcomes. She has held post-acute care leadership positions as service delivery, Director, Administrator, Vice President and Chief Executive Officer.

Lisa is a sought-after national thought leader in the health care arena. She presents to a wide variety of healthcare and other business providers and is a well-known keynote and international speaker. She has written numerous articles and has been published in national communications across the health care provider continuum. She has been voted as a “Top Female Healthcare Executive” and serves as a mentor for health care leaders across the nation.


Nursing ― This program has been approved for one clock hour of continuing education credit by The Illinois Board of Nursing, an approved sponsor of continuing education by the Illinois Department of Professional Regulation.

Administrators ― This program has been approved for one hour and fifteen minutes of continuing education by the National Continuing Education Review Services (NCERS) of the National Association of Long-Term Care Administrator Boards (NAB) – Approval #20230316-1.25-A81685-DL.

PLEASE NOTE: Attendees must submit their documentation directly to their respective state boards, associations, or licensing agencies. Forum Extended Care Services provides CE certificates only to attendees.


CC Andrews
CC AndrewsChief Strategist, Quantum Age Collaborative
Lisa Thomson
Lisa ThomsonChief Strategy and Marketing Officer, Pathway Health

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