Rise Above the Rest: Using Your Brand to Impact Recruitment, Retention, Revenue, and Reputation

DATE: Thursday, November 30, 2023
Noon – 1 p.m. CST


Now, more than ever, it’s important for long-term and senior-care organizations to clearly represent their brand—internally and externally. Successful providers are learning to hone their identity, articulate it effectively, then walk the talk. When done well, living your brand brings better outcomes across the board—from improving occupancy/census to recruiting and retaining the right staff, and managing public perception outside of your walls.

Join operations and marketing strategists Lisa Thomson and CC Andrews for practical tips on how to own your brand, express it, and align practices and processes with those values to meaningfully differentiate your organization from the rest.

Join this free webinar to:

  • Learn to describe your brand promise to internal and external stakeholders in terms they value and understand

  • Discover how to align practices and processes with your organization’s brand

  • Identify ways that being true to your brand will attract and keep the right staff

Lisa Thomson has more than 25 years of experience in post-acute and long-term care, as well as other health care settings. She is an innovator, assisting organizations in redesigning service delivery and increasing efficiencies, while preparing for post-acute care reform.

Ms. Thomson has extensive experience in leadership and oversight of daily operations for numerous health care organizations in the post-acute care continuum. As Chief Executive Officer, Vice President, Executive Director, Administrator, Marketing Director, and Director of various IDT departments, she has been instrumental in leading teams (from all levels) through a number of organizational changes, to establish regulatory compliance, standards of practice, operational strategies and Joint Commission Accreditation.

She performs operational assessments of health care organizations and systems as well as the development and implementation of strategic plans, preferred provider networks, post-acute care networks, integrated care networks, as well as the inclusion of PAC in the new alternative payment models. Her hands on style, leadership abilities and regulatory expertise are unparalleled in the industry.

Lisa is a sought after national thought leader in the health care arena. She presents to a wide variety of healthcare and other business provider types and is a known key note and International Speaker. She has written numerous articles and has been published in national communications across the health care provider continuum. She has been voted as a “Top Female Healthcare Executive” and serves as a mentor for health care leaders across the nation.

Lisa Thomson’s hands-on style, leadership abilities, thought leadership, operational and regulatory expertise are unparalleled in the industry.

CC is the driving force behind Quantum Age, a consultancy serving organizations in senior care and aging services. She is among the top strategists in the field, specializing in strategic planning, positioning and branding, and leadership development for the long-term/post-acute care and aging services sectors. CC serves on advisory groups for several organizations, including the Society for the Advancement of Gerontological Environments (SAGE) and Environments for Aging, and is Vice Chair of the Advancing Excellence in Long Term Care Collaborative (AELTCC).

She holds a Master’s degree in the Management of Aging Services from the UMBC School of Aging and a Bachelor’s degree in Communication and Economics from Oberlin College.


Nursing: This program has been approved for one clock hour of continuing education credit by The Illinois Board of Nursing, an approved sponsor of continuing education by the Illinois Department of Professional Regulation.

Administrators: This program has been approved for one hour and fifteen minutes of continuing education credit by the National Continuing Education Review Services (NCERS) of the National Association of Long-Term Care Administrator Boards (NAB) – Approval #20241210-1.25-A98669-DL.


PLEASE NOTE: Attendees must submit their documentation directly to their respective state boards, associations, or licensing agencies. Forum Extended Care Services provides CE certificates only to attendees.


Lisa Thomson
Lisa ThomsonChief Strategist and Marketing Officer, Pathway Health
CC Andrews
CC AndrewsChief Strategist and Founder, Quantum Age Collaborative

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