Building and maintaining census/occupancy has been a leading priority for senior care providers for some time. The COVID-19 pandemic has made the concern even more urgent. In fact, a recent McKnight’s poll revealed that a full 82% of surveyed executives listed maintaining census as a top challenge. Nursing home occupancy is down 15% since the end of 2019. Senior living is not faring much better – down to 80.2% occupancy by the end of 2020. A recent consumer poll, however, suggests that the way forward may not be as bleak as some feared.
While there is an end to the pandemic in sight, providers cannot simply “wait it out” and expect pent up demand to correct their bottom line. What strategies can be adopted NOW to boost admissions and move-ins…and how can providers position themselves now for a post-pandemic, “next normal”?